Brand Story
Born from a desire to breathe new life into traditional silver jewelry, our journey began with a spark of inspiration.
In 2018, during a visit to a heritage craft community, our founder met an elderly artisan who had dedicated 40 years to silver craftsmanship. His lament, "Young people don’t wear traditional silver jewelry anymore, and the craft is fading away," became the catalyst for our brand. Believing that traditional craftsmanship should not be confined to history, we rooted ourselves in the Dali workshops of Yunnan, collaborating with seasoned artisans to refine gilding techniques and improve the comfort of braided cords. We deconstructed and reimagined classic Eastern motifs like dragon patterns and auspicious clouds, integrating them into modern jewelry forms such as collar necklaces and bracelets.
From the first collection of Chinese-style silver jewelry that gained recognition on Xiaohongshu in 2019 to the breakthrough success of our Auspicious Beast series in 2022, we have remained committed to crafting jewelry with 925 silver as its foundation and natural gemstones as its soul. Every piece preserves the warmth of handcrafted artistry through engraved textures while embodying Eastern elegance in minimalist designs.
Today, we are more than just a jewelry brand. Guided by our mission to "carry Eastern elegance and create contemporary Chinese-style jewelry with soul," we connect heritage artisans, innovative designers, and individuals like you who cherish Chinese aesthetics. Every piece we create serves as a tangible link between culture and daily life, making Eastern beauty a part of everyday wear.
Brand Culture
Product Philosophy: Materials with Spirit, Designs with Soul
We adhere to a creative logic of "Natural Materials + Traditional Craftsmanship + Contemporary Design":
- Material Selection: From 925 silver, Southern Red agate, and jadeite to a variety of natural crystals, each material is imbued with unique cultural significance. For example, red agate symbolizes good fortune, while jadeite embodies the gentle and refined essence of Eastern aesthetics.
- Craftsmanship Heritage: We preserve the handcrafted textures of master silversmiths through techniques like gilding and engraving on dragon-head collar necklaces, and continue the art of intangible cultural heritage knotting in braided knuckle bracelets. Every detail carries the warmth of artisanal craftsmanship.
- Design Expression: We avoid superficial symbolism, instead deconstructing traditional elements such as "dragon patterns" and "auspicious clouds" into minimalist lines. These are integrated into modern jewelry forms like collar necklaces and bracelets, transforming Chinese-style aesthetics from a mere "retro label" into a wearable expression of daily beauty.
Team Ethos: A Group of Artisans Who Understand Culture
Our team is composed of intangible cultural heritage inheritors, emerging designers, and master silversmiths. It includes veteran artisans with over 30 years of industry experience as well as young creators who are graduates of the Central Academy of Fine Arts.
- Monthly Craftsmanship Workshops: Senior artisans mentor young designers in traditional techniques like engraving and lost-wax casting, while designers infuse contemporary design thinking into traditional crafts. This fosters a dynamic two-way exchange, bridging "time-honored skills" with "modern aesthetics".
- Material Traceability System: Every batch of natural gemstones comes with origin certification, and all silver materials are sourced from certified 925 silver suppliers compliant with national standards. This transparent quality control system upholds our commitment to "crafting jewelry with sincerity".
3. User Consensus: An Aesthetic Community in Harmony with the East
Our users are contemporary youth who cherish traditional culture and pursue a quality life. They do not blindly follow trends but value the cultural narratives and emotional significance behind each piece of jewelry.
- Hands-on Jewelry Making Workshops: We invite users to our workshops to participate in beading and engraving experiences, creating their own Chinese-style jewelry pieces. This transforms our brand and users into collaborative partners in cultural creation.
- Heirloom Care Program: Users can send back jewelry they have worn for years to our workshop for maintenance and restoration. This allows a single piece of jewelry to become an emotional vessel that transcends time, embodying our brand’s ethos of "one piece of jewelry, a lifetime of companionship."